LG Electronics USA Business Solutions is launching an advanced new content management system for hotels called Pro:Centric Direct that features an authoring tool using drag and drop widgets as well as new over-the-top Internet video streaming and casting services. The upgraded Pro:Centric Direct platform allows system integrators virtually unlimited design options for guest user interfaces while providing them access to new streaming services in partnership with system integrators.

Based on HTML5, the LG Pro:Centric Direct platform features easy editing tools to allow the system integrator to design a truly custom look and feel for their hotel clients – from a blank template “free design” to various theme templates provided by LG.

Pro:Centric Direct enables LG’s system integrator partners to interface their network servers and Chromecast or similar casting devices, to enable guests to pair and stream content from their Android and iOS mobile devices, or launch any of the embedded applications of LG’s smart hotel TVs.  Providing guests access to these services either from their devices or from the smart television platform offers a wide selection of Internet-based video and music entertainment options within a single unified platform, Kosla explained.

LG Pro:Centric Direct also helps hoteliers keep guests up-to-date on hotel activities, news, weather and other information within seconds through widgets that can be placed on the TVs home screen. Offering guests more services than ever before, the LG Pro:Centric Direct platform features an IP interface for two-way communications, enabling guests to place orders for room service, make appointments at the spa, interact with the concierge, review their portfolio and check out, to name a few. Guests no longer have to search the room for information. All updates, menus and content are in one place – on the TV.

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