Take a moment and try to think of a time when you didn’t look at a screen every few hours.
Thanks to advancements in technology and the interconnectivity of the internet, screens have become a part of our everyday landscape. If you’re a business owner who’s not capitalizing on this with digital signage, then you’re missing out on a prime opportunity.
Today, we’re exploring the digital signage trends you can use to better promote your business.
Digital Signage Trends for Businesses
Proximity-Based Digital Signage
With proximity-based technology, digital signage can now be used to target nearby customers with Bluetooth-enabled mobile phones or tablets. This means your business can supply coupons or special offers to consumers who are close, encouraging them to stop by.
Digital signage can even use cameras with facial recognition to pinpoint the demographics of passing consumers. It will then display ads that appeal to their gender and age group. Additionally, it can track how long the person views the ads, allowing advertisers to measure the effectiveness of their content.
Touchscreen digital signage is rising in popularity, partly because it captures consumers’ attention with its interactivity. Consumers are more engaged with touchscreen digital signage, and thanks to the spread of smart phones, many people are comfortable using touchscreens.
Advertisers are taking the interactivity of touchscreen digital signage to a new level. Some digital signage can even be accompanied with sensors that detect people’s movements and play corresponding ads, provide coupons, or even supply product samples. The more interactive your digital signage, the more firmly your advertisement will stick in the viewers’ minds.
Cloud-Based Digital Signage
With cloud-based digital signage, advertisers can control signage remotely on desktops, laptops, or mobile devices. This will allow for easier content adjustments and more streamlined campaign launches.
Stay Updated on the Latest in Digital Signage with CCS New England
CCS New England is your resource for the latest in digital signage technology. Call us today to discuss your needs, and we can match your business with the best digital signage products.